Project Portfolio
Work that speaks for itself—clear, creative, impactful.
My work blends creative vision with strategic execution, focusing on designs and campaigns that achieve real results. Below are a few projects that showcase this balance.
BRANDING
AJX Branding Suite
AJX was in need of a cohesive brand identity that could clearly communicate their diverse offerings across three distinct business arms: AJX Capital, AJX Homes, and AJX Companies. Each brand needed to stand on its own while fitting into a unified visual framework.
The Challenge
Their existing brand lacked clarity and consistency, which limited their ability to effectively market their services.
The Solution
I created a unified suite of logos, business cards, and branding materials. Each design shared a consistent color palette and typography while highlighting the unique focus of each entity:
AJX Capital: A sophisticated look for financial services.
AJX Homes: A modern, approachable feel for homebuyers.
AJX Companies: A bold corporate identity for broader partnerships.
The Results
This rebranding provided AJX with:
A clear and professional market presence.
Improved client trust and engagement.
Flexible materials for targeted marketing efforts.
Beyond AJX, I’ve crafted impactful designs for a variety of businesses, helping them leave lasting impressions.
This logo is designed to capture the essence of the Noel Team’s and their integration into the Boulder, CO community. The team opted to bring the design to life in a custom steel wall installation, reinforcing their brand in every client interaction.
COMMUNITY MARKETING
During my time at Cherry Creek Mortgage, I played a key role in shaping the marketing strategy for the Premier Community Loan Program. This initiative contributed over $85,000 across 30+ local nonprofits while fostering stronger community connections. Through targeted campaigns, strategic messaging, and event planning, I expanded program awareness to an audience of 7,500+, driving meaningful engagement with both borrowers and real estate professionals.
Credit Presentation: Strengthening Community Connections
Cherry Creek Mortgage wanted to get back to its roots as a friendly and accessible financial resource for the community. To support this mission, I developed a series of presentations tailored to educating audiences about their finances, reaching out to local non-profits and businesses interested in hosting our loan officers for informative sessions. These workshops were designed to attract individuals eager to learn more about managing their finances while providing value at no cost.
By offering high-quality, actionable information, we strengthened our presence in the community, positioning Cherry Creek as a trusted resource. These presentations attracted over 300 attendees across 20+ workshops, empowering individuals with practical knowledge. Additionally, we established partnerships with 6 local nonprofits and businesses, expanding our network and creating lasting relationships with key community stakeholders.
PRINT & DIGITAL CAMPAIGNS
Case Study Highlight: Buydown Campaign
The Challenge
Soaring interest rates posed significant challenges for clients, creating uncertainty for borrowers and real estate professionals alike. Misconceptions about Buydown programs further limited their adoption, leaving many searching for clear, actionable solutions.
The Solution
To address these challenges, I developed a suite of marketing materials that simplified the complexities of the Buydown program. These included things like Open House flyers for partnered realtors that highlighted program-specific pricing scenarios, helping to spark client conversations and interest.
Additionally, I created a presentation tailored for realtors and loan officers, providing them with clear explanations and talking points to confidently educate clients. The Buydown chart was also featured in digital marketing emails, brochures, and social media posts, broadening its reach and creating a unified message across channels. These materials transformed confusion into opportunity, empowering our partners to advocate for the program and inspire client action.
The Results
- Increased program adoption among realtors by 18%.
- Enhanced understanding of the program, earning feedback such as: “Buydowns had never been so clearly explained before.”
- Strengthened relationships with realtor partners, leading to a boost in referrals and greater client trust.
Case Study Highlight: Forget Me Not Rebrand Campaign
The Challenge
Following Cherry Creek Mortgage’s transition to a division of Guild Mortgage, it was essential to inform clients, realtor partners, and past contacts about the change while reigniting old relationships.
The Solution
I designed a creative direct mail campaign featuring “Forget Me Not” seeds and a custom postcard. The campaign’s messaging highlighted new opportunities under Guild Mortgage, encouraging recipients to reconnect while planting the seeds—literally and figuratively—of continued relationships.
The Results
- Achieved a 24% response rate from recipients, with calls, emails, and inquiries from past clients and partners.
- Successfully informed over 8,000 recipients of the rebrand, ensuring a smooth transition and clear communication about the organizational shift.
Case Study Highlight: Market Insights Newsletter
The Challenge
Real estate clients and professionals needed timely, accurate, and digestible insights into the Boulder, Colorado housing market to stay informed and competitive in a rapidly changing industry. Additionally, the client sought to differentiate themselves by offering more value to their audience through educational content.
The Solution
I crafted a monthly newsletter for a partnered realtor, blending detailed housing inventory metrics and market trends with an engaging narrative that resonated with both buyers and sellers. Sourced from reputable industry data, the newsletter explained the state of the real estate market in a relatable and actionable way.
This effort achieved two goals:
- Built Client Credibility: Positioned the client as a trusted expert in their market.
- Expanded Opportunities: Garnered attention from other realtors interested in similar newsletter services, opening doors to new partnerships and business opportunities.
The Results
- Increased client inquiries and engagement by 30% following newsletter distribution.
- Attracted 3 additional realtor partnerships interested in similar marketing support.
- Strengthened the client’s position as a thought leader in their market, deepening their relationships with their audience.
VIDEO HIGHLIGHTS
In a world driven by visuals, video content is one of the most effective ways to communicate ideas, build trust, and engage audiences.
Investor-Focused Overview Video – Truly Investor Capital
This video was developed to introduce investors to Truly Investor Capital’s offerings and highlight their role in driving community revitalization. I managed the end-to-end creation process, including concept development, scriptwriting, and the use of AI tools for the voiceover. The video emphasizes Truly’s diverse suite of loan products, such as the innovative Bridge Flex Loan, designed to provide long-term stability and flexibility for real estate investors.
Understanding Reverse Mortgages – Client-Focused Video for Cherry Creek Mortgage
This client-facing video was designed to educate homeowners about the workings and benefits of reverse mortgages, a vital financial tool for retirement planning. I led the video production process, including scripting, recording, and post-production. By focusing on clear, relatable messaging, the video helped demystify a complex product for clients, building trust and confidence in Cherry Creek Mortgage as a financial partner.
Developing a Unique Value Proposition: Realtor Training Class
In this UVP training session, Melanie Nygren—co-founder of our division and a retired top-performing loan officer—and I guided real estate professionals in crafting compelling Unique Value Propositions (UVPs). Held at a partnered real estate office, this high-quality, no-cost workshop offered actionable strategies to help realtors stand out in a competitive market. The overwhelmingly positive response highlighted the demand for meaningful professional development and reinforced our commitment to empowering our partners.
Each project I undertake is driven by a commitment to clarity, strategy, and impact. From branding to digital campaigns to engaging videos, my work reflects a dedication to helping brands connect with their audiences and achieve their goals.
Let’s Work Together
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